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The sans-serif and serif typeface Foreday shown on a mobile phone in a headline, a pull quote, and the labels of a button and navigation.

Sans & Serif font family

by Pedro Leal and Dino dos Santos, at DSType Foundry

Over 48 styles (instances)

4 styles: Sans, Semi Sans, Semi Serif, Serif in 6 weights: Light to Extra Bold, with matching italics

Variable Font

2 axes (weight, serif)

License for web/app usage

Single: from € 30 (web), € 90 (app)
Family: from € 575 (web), € 1,725 (app)

Best for

  • Headings (display text)
  • Long reading text (body text)
  • User Interfaces (functional text)


The serif axis that can create interesting states in between sans and serif

My thoughts on Foreday

The concept of having a typeface that goes from Sans-Serif to Serif with steps in between first came to my awareness with the typeface Rotis which was vastly popular in the 90ies. The idea is to have a type family that also shows some unusual styles in between. 30 years later, DSType Foundry did this with Foreday. It has classical humanist shapes, which make it elegant and friendly in Sans and in Serif, since the construction is the same. It’s a great pick if you want something open, and pleasant to read, working for long reading applications but also some UI components in sans-serif.

Look at that serifs and how they change

Back in 2018 it blew my mind, when I saw the variable font can seamlessly go from Sans to Serif, creating interesting states in between. As with Rotis, the Semi styles can look a bit odd. Semi Sans seems a bit clunky, Semi Serif interesting again, but as always it depends on what you want to use the typeface for. I would not recommend those for body text, but for a heading or something more striking it might be just right.

The variable font lets them seamlessly grow and shrink! Image by DSType Foundry

Foreday was designed for editorial use, which means print to me. So for screen, I recommend setting it one weight stronger than you would with other fonts, since the contrast is a bit too little otherwise. Instead of the Regular weight (which is Book in Foreday’s case) use Medium.

Some body text set in Foreday Serif Book, the Regular weight in this case. For display use, it seems a bit too light. The contrast is too little, it kind of disolves. For screen display, I would recommend picking the Medium weight to compensate for that. Book is too light for screens display.
Some body text set in Foreday Serif Medium. This is better to read now. Bear in mind that you also should shift the weight of your text highlights, aka bold text, to Extra Bold, like I did it here. Otherwise, it would not be contrasting enough. Medium is just right.

What do you think? Is Foreday something for an upcoming project? Tell me in the comments below!

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  1. I’m a hunter for personality and uniqueness. My choice is Semi Serif.👌🏻 I always learn something new from you. Semi – oh, totally different dimension in typography. Thanks for bringing this to awareness.💡

    Serif for text and Semi Sans for headings is my recommendation for editorial. It’s so convenient!

    1. It’s very cool, Caco! I also like it more than Semi Serif, since it’s subtle but not too much. That’s the reason why I used the Semi Sans Italic it in the pull quote in the example above. 😁

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