Movement - Pimp my Type

My thoughts on Movement

Movement is a wonderful free font, based on a strong concept that is inspired by dance movements. The typeface can be very fluid and organic, represented in the Indirect styles, or snappy and determined, represented in the Direct styles. With the variable font, you could even use it for cool animations, morphing seamlessly from one extreme to the other.

Movement Indirect Thin, Direct Thin, Indirect Black, and Direct Black. — The four extreme styles of *Movement.*

To me the indirect style works best. Even though Movement Direct has some cool shapes, like the pointy A and the long diagonal of the R, some numerals like 1 and 3, and the B look too strange. Also, round letters like O and C do not really connect that well with the direct extremes, while the top-heavy S stand out even more than it should.

Most beautiful to me is the light indirect Style, that shows the construction best. The Direct Black style seems quite cool at first, but also clumsy, looking at 123 or B. — The organic appearance of *Movement Indirect* (top) comes across best in the light styles. *Direct Black* (bottom) can be quite clumsy at times.

Besides some weaknesses in certain characters, overall this uppercase only typeface will most likely be used for very little text. So Movement could be a great starting point for a logotype, while performing best in large headings or on a poster.