My thoughts on Movement
Movement is a wonderful free font, based on a strong concept that is inspired by dance movements. The typeface can be very fluid and organic, represented in the Indirect styles, or snappy and determined, represented in the Direct styles. With the variable font, you could even use it for cool animations, morphing seamlessly from one extreme to the other.
To me the indirect style works best. Even though Movement Direct has some cool shapes, like the pointy A and the long diagonal of the R, some numerals like 1 and 3, and the B look too strange. Also, round letters like O and C do not really connect that well with the direct extremes, while the top-heavy S stand out even more than it should.
Besides some weaknesses in certain characters, overall this uppercase only typeface will most likely be used for very little text. So Movement could be a great starting point for a logotype, while performing best in large headings or on a poster.
Font Pairings for Movement
If you’re looking for a good dance partner for this eccentric display typeface, choose rounded Onest, but also quirky Paysage would work.
Learn more about pairing typefaces using the Font Matrix.
Would your design dance with Movement? Tell me in the comments below! Also, if you spot an interesting typeface I should review!