Sans-serif typeface

from Identity Letters
designed by Moritz Kleinsorge

8 Styles

8 Weights: Think to Black

Best for

  • Headings (display text)
  • Long reading text (body text)
  • User Interfaces (functional text)

License starting

below $30 (one style)
below $130 (bundle)


The sans-serif Campuni is a so-called “upright italic”, which means the letter shapes origin from handwriting, but they are not slanted.

My thoughts on Campuni

I treasure a sans-serif that is low contrast and simple, but at the same time approachable and friendly. Campuni by the German foundry Identity Letters is exactly that. It is a so-called “upright italic”, which means the letter shapes origin from handwriting, but they are not slanted. This is what lets Campuni seem so warm and friendly and makes it a great choice for an appealing UI or app design that’s in need of a human touch. Display text and even some amount of reading text will work with this gem as well. For longer reading text though, Campuni it’s too eye-catching, so I would pick an alternative for that.

Campuni is light & airyAn italic without the slant, which can be bold and confident as well.

There are two things I want to highlight. Firstly, Campuni comes with very cool swashed characters you can activate via OpenType features. This gives you the opportunity to spice up your headings, like I did. Secondly, I appreciate the affordable and easy to understand licensing options, starting with the “Studio License” that already contains desktop and web fonts. I really like how Identity Letters sees their fonts across platforms by default.

Capital letters of Campuni with swashes
I love the lively swashed capitals by Campuni. Classy but still simplistic.

Recommended Font Pairing

Looking for an interesting match for playful headings? Pick striking Larrikin.

  • Headings
  • Copy
  • UI Text
Larrikin (free)
Larrikin (free)
  • Headings

Learn more about pairing typefaces using the Font Matrix.

What do you think? Is Campuni something for an upcoming project? Tell me in the comments below!

Typographic power to your inbox

  • Font Friday: I recommend one typeface per week, free fonts included.
  • Type Tuesdays: articles & videos that up your design game.
  • Join 2500+ typography enthusiasts, unsubscribe anytime.

Edition #42, published


  1. This font indeed has a personality… I like the mix of old versus modern styles. Great!

  2. Like you say, it’s very easy on the eye but keeps a slightly classic edge. It’s very unassuming which is definitely part of its charm. Thank you for introducing us!

Leave a Reply

Your email address will not be published. Required fields are marked *