Font Friday

Every

Every seems elegant with a certain twist. The serif typeface Every on a mobile phone set in the heading and a quote. The quote by Gerard Unger says: “It is almost impossible to look and read at the same time: they are different actions.”

Serif typeface

designed by Anita Jürgeleit, TypeThis!Studio

24 styles

4 weights: Thin to Bold
3 optical sizes: Head, Text, Micro
all with matching italics

Licenses from

Single: $ 34 (web), $ 102 (app)
Family: $ 345 (web), $ 1035 (app)

Best for

  • Headings (display text)
  • Long reading text (body text)
  • User Interfaces (functional text)

Specialty

A sharp and confident serif typeface with three optical sizes, that ensure Every looks best in – pun intended – every size 😉.

My thoughts on Every

The typeface Every by Anita Jürgeleit caught my attention because of its determined, restrained and yet a bit unconventional design. It definitely has a more classy, elegant, or traditional feeling to it. It is rather narrow and contrasting, but what spices Every up are the deliberate interruptions it shows.

Contrasting strokes Striking pointy serifs A rather large x-height that makes it suitable for long reading text Spiky, lively and friendly italics LOVELY CAPS & SMALL CAPS neat numbers @ and & arrows are very helpful

The two most important peculiarities are the pointy long serifs and the intentional breaks. The vertical serifs seem most striking (see the T or the lower case a or r). All these features are noticeable, but not over the top, at least for not super text heavy applications, like a book or magazine.

Giving breaks Interrupted curves and connections make the typeface more dynamic The sharp Serifs Long and pointy serifs create a confident appearance

To ensure, that Every performs best in a particular size, you can choose between the three optical sizes:

  • Every Head is more delicate and will look best set in sizes larger than 24 to 28 px. Used for smaller sizes, it becomes too thin.
  • Every Text looks best between 14 to 24 px. The strokes are a bit sturdier, it does not look dramatically bad in larger sizes, but Head is still way a-head (no shortage of puns today 😅).
  • Every Micro should only be used below 14 px, which is tiny. The proportions and spacing is wider to ensure legibility. In larger sizes it simply looks too thick, wide and leaves you with a dull impression.
Comparing the optical sizing o Every Head, Every Text and Every Micro
See how Every’s three optical sizes perform differently in display sizes, text sizes and small sizes.

To me, these optical sizes make Every a true workhorse typeface for various applications, even app design. For the future, it would be great to have Every as a variable font, where optical sizing could work automatically. But for now I’m okay with picking it manually.


What do you think? Is Every something for an upcoming project, or do you have a font recommendation? Tell me in the comments below!

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