Font Friday


The upright italic sans-serif typeface Campuni shown on a mobile phone in a headline, body text, a pull quote, and the labels of a button and navigation.

Sans-Serif typeface

by Moritz Kleinsorge, at Identity Letters

8 weights

Thin to Black

License for web/app usage

Single: from € 30 (web), € 75 (app)
Family: from € 119 (web), € 297,5 (app)

Best for

  • Headings (display text)
  • Long reading text (body text)
  • User Interfaces (functional text)


The calligraphy-style swash capitals via OpenType features.

My thoughts on Campuni

I treasure a sans-serif that is low contrast and simple, but at the same time approachable and friendly. Campuni by the German foundry Identity Letters is exactly that. It is a so-called “upright italic”, which means the letter shapes origin from handwriting, but they are not slanted. This is what lets Campuni seem so warm and friendly and makes it a great choice for an appealing UI or app design that’s in need of a human touch. Display text and even some amount of reading text will work with this gem as well. For longer reading text though, Campuni it’s too eye-catching, so I would pick an alternative for that.

Campuni is light & airyAn italic without the slant, which can be bold and confident as well.

There are two things I want to highlight. Firstly, Campuni comes with very cool swashed characters you can activate via OpenType features. This gives you the opportunity to spice up your headings, like I did. Secondly, I appreciate the affordable and easy to understand licensing options, starting with the “Studio License” that already contains desktop and web fonts. I really like how Identity Letters sees their fonts across platforms by default.

Capital letters of Campuni with swashes
I love the lively swashed capitals by Campuni. Classy but still simplistic.

What do you think? Is Campuni something for an upcoming project? Tell me in the comments below!

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  1. This font indeed has a personality… I like the mix of old versus modern styles. Great!

  2. Like you say, it’s very easy on the eye but keeps a slightly classic edge. It’s very unassuming which is definitely part of its charm. Thank you for introducing us!

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