Serif typeface

designed by Alanna Munro

11 Styles

5 Weights: Light to Black (Avona, no Medium)
6 Weights: Light to Black (Avona Serif)

Best for

  • Headings (display text)
  • Long reading text (body text)
  • User Interfaces (functional text)

License starting

below $30 (one style)
below $110 (bundle)

Specialty

Alanna Munro says behind the design of Avona lies the question “If a font were magicked into existence, what would it look like?”. And it truly conveys that magical vibe. You truly can see it was inspired by fantasy games and calligraphy.

My thoughts on Avona & Avona Serif

Alanna Munro says behind the design of Avona lies the question “If a font were magicked into existence, what would it look like?”. And it truly conveys that magical vibe. You can see it was inspired by fantasy games and calligraphy, and it is aimed toward flavorful user interfaces.

I appreciate the combination of its two different styles, Avona and Avona Serif. This gives you the flexibility to best express your typographic voice. Avona is a display typeface for your headings, or titles with interesting and lively shapes. It immediately draws you into a medieval fantasy feeling, and prepare you to slay a dragon. In the spring of 2021 it only supports English, but Alanna announced to extend the character set by fall.

Why do we always have to save the Princess? In direct comparison you can see that Avona is more calligraphic. You can feel the broad pen, see the angled period or the lively “y”. Avona Serif is less rounded – see the “y”,“D”, and “P” – but still elegant.

Avona Serif for you running text is calmer, but definitely not quiet. It performs well for some paragraphs, not being too distracting. For super text heavy applications, like a blog, I think it would be too striking. And the typeface has pretty wide proportions, which means it need more space. For functional text in your UI this is rather unusual. But it always depends on your project. It still has a sturdy stroke a large x-height and is well readable. If your labels aren’t that long, you won’t have a problem, my fellow knight. It supports 219 different tongues, and comes with all sorts of OpenType spells.

If you take one thing from this post: it does not always have to be a sterile sans-serif for an interface or functional text. At times, it pays off to be brave, go out there and face the dark powers of bad typography – with proper type.

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