My thoughts on The Neue Black
I heard about Trés Seals, the designer of The Neue Black, in this podcast. The mission of his foundry Vocal Type Co. is to highlight stories of underrepresented groups of people through their catalog of historically-inspired typefaces. The Neue Black is based on the signage from the Chicago Freedom Movement, an advocacy campaign spearheaded by Martin Luther King Jr. and the Southern Christian Leadership Conference (SCLC).
Besides loving the idea behind Trés Seals’ foundry, I like how squarish, at times imperfect, and yet impacting The Neue Black appears. It’s not super polished, it’s robust. And this perfectly fits to the backstory – being determined, resisting, and insisting. It is best suited for large, short display text. The stylistic alternates give it a slightly softer tone. And I think it shows all its glory set in all caps.
What do you think? Is The Neue Black something for an upcoming project? Tell me in the comments below!