Font Friday

Rebrand

The contrasting serif display typeface Mazius Display on a mobile phone set in the heading and a quote. The quote by Robert Bringhurst says: “Typography must often draw attention to itself before it will be read. Yet in order to be read, it must relinquish the attention it has drawn.”

Sans-serif typeface

designed by Latinotype

33 styles

Display: 8 weights + italics
Text: 8 weights + italics
1 Dingbats Symbol font

License for web & app usage

Single: from $ 29 (web), $ 319 (app)
Bundle: from $ 139 (web), $ 1,390 (app)

Best for

  • Headings (display text)
  • Long reading text (body text)
  • User Interfaces (functional text)

Specialty

A beautiful organic geometric sans-serif typeface that comes with a display and text style, giving your designs a soft and playful vibe.

My thoughts on Rebrand

Geometric sans-serif typefaces often can seem dry and mechanical, which can make them replaceable. Rebrand by Latinotype is different and immediately shows a lot of character. It consists of two main styles, Display and Text. The display style is something like an upright italic, reminding me of popular Bree. It is playful, organic, even a bit calligraphic with the curved terminals (see the a, i or d). This makes it very approachable and friendly. On the other hand, Rebrand Text is more static and calmer, without sacrificing the overall spirit.

This is Rebrand Display it is more organic, livelier and stands out. This is Rebrand Text it is calmer, thus better for long reading formats.
Rebrand Display and Rebrand Text share the same underlying construction of a geometric sans-serif. They differ in the details and some letter forms.

Another cool feature are the many alternate characters and optional swashes that come with Rebrand Display. They can make this already striking typeface even more interesting. I really dig the soft, organic vibe Rebrand creates. I can imagine how it would work beautifully on a text heavy website, or for some attention grabbing titles. For heavy use as functional text in an app design, it is a little too wide and space consuming.

Mega Cool Typeface Many great versions
Rebrand Display comes with plenty of alternate characters and optional swashes, that make it even more striking. I also appreciate the small caps.

Besides these two main styles, Rebrand also comes with a Dingbats Font containing several arrows and symbols, even some COVID specific ones. This makes it a good choice for signage, and maybe for UI design. But for a really serious application, the 105 contained symbols are too little.

Use it for signage (showing various pictograms)
Rebrand Dingbats comes with 105 symbols, handy for signage and maybe for a little UI design

What do you think? Is Rebrand something for an upcoming project, or do you have a font recommendation? Tell me in the comments below!

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2 Comments

  1. At the first sight, I didn’t associate Rebrand with being a sans-serif. I immediately thought How amiable, and sociable this font is! e and g are almost smiling.
    Especially Display, it looks so effortless… but Oliver, I bet you it was a tough job to come to that. Look at the word “More”, m is giving a hand to o, while r and e are singing. These are some easy-going letters, spirited.
    My vote goes to Display, superb for headlines.

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