Pairing Typefaces like a Pro – Online Course

Learn how to create great font pairs, without the guessing, in just 3 days

An engaging typeface combination is essential to make your project stand out, and perform well in the given situations. But for a lot of designers, mixing typefaces is a challenging and time-consuming process. Eventually, you decide on a set of fonts intuitively, unsure if they are really the best choice. Enough of that? Then learn how to get great font pairs, without the guessing, in just 3 days!

Introducing the Font Matrix

Make better decision for any type combination. The Font Matrix is a different way to look at typefaces, helping you find harmonious matches. After covering basic principles in pairing fonts, and making you more sensitive in seeing and describing type, I will teach you the principles of the Font Matrix. Combined with short and fun challenges to practice, to make sure that you can apply it easily in your daily work.

Hello, I’m Oliver from Pimp my Type

Discovering the Font Matrix based upon Indra Kupferschmid’s work drastically simplified my own typeface decision-making. After over 15 years working as a UI and app designer, it finally gave me the ability to pinpoint why some type combinations work, and some don’t. Now I want to pass this knowledge on to you.

Become better in pairing typefaces in 3 days

Within one workweek, I will teach you all the essentials you need to know to pair fonts more confidently without having to learn all that design history. The online course comes with three 1½ hours live session. If you can’t make it live, or want to rewatch it, recordings will be available. Small challenges (exercises) that should not take you longer than 30 min to one hour, bind the days together, Q&As give you the possibilities to ask questions.

Day 1: Enhanced Type Perception

Day 1 is about reflecting on basic principles in pairing typefaces, and how you can enhance your visual perception to make better decisions. It will set you up for getting a better understanding of the Font Matrix.

  • Reasons for pairing typefaces
  • The right typeface for the right kind of text
  • Make it similar or make it different
  • Using common type classifications for contrasting pairs
  • How to describe and compare typefaces, to find better matches

Day 2: The Font Matrix

On the second day, we enter the Font Matrix. You’ll learn about a different way to see and categorizing typefaces and how it helps you find better matches. Among two group exercises, we will also play Type Tinder together, to see if you can spot if it’s a match or not.

  • A three-layered system for describing type
  • Layer 1: Form model (skeleton)
  • Layer 2: Contrast & serifs (flesh)
  • Layer 3: Finer differentiation (skin)
  • Using the Font Matrix to find harmonious matches
  • Type Tinder – Match or no match?

Day 3: Advanced Techniques & Limitations

On the last day, you will learn some advanced techniques. When and how you can use the Font Matrix better, and where its limitations lie. I’ll show you my proven workflow for finding good matches, and give feedback to your font pairs.

  • Feedback on your font pairs
  • Glitches in the matrix (edge cases and limitations)
  • A proven workflow in pairing type
  • Tips and tricks when pairing fonts close together
  • Common pitfalls
  • Course wrap-up and what’s next

Bonus: Individual Coaching Call

As a special bonus, I offer you a 30-minutes coaching call to give you feedback and further advice on your challenges.

What attendees say

I taught this concept in a two-day workshop format before. This was the feedback:

“The outcome I had hoped for when enrolling in your workshop was indeed the outcome I experienced – that is, to be better able to pair typefaces, and to do so with some purpose and some insight, and without magic and without guessing.”

Michael Zastre about the Pairing Type Workshop

“Thank you, I loved the class! Can’t say I usually laugh out loud in workshops, was a pleasure!”

Amanda about the Pairing Type Workshop

“I love the fontastic font pairing course!! Oliver is friendly, approachable, and fun, all while encouraging you to explore and learn about fonts. With both theory from the live workshops and feedback from the practice exercises, I completed the course feeling confident with a new skill. If you want to learn a pragmatic and practical way to pair any font, this is the course for you.”

John about the Pairing Type Workshop

This course in a nutshell

Where you are right now

  • Finding type combinations takes you forever.
  • Most advice you found is very vague and fuzzy.
  • You feel it’s more like guessing, missing the rational part, or clear guidelines.
  • You often search the internet for font pairs, but many times the results don’t fit your project.
  • Eventually you make a decision, but it’s always a hassle.

After this course, you will

  • Get to a confident decision in pairing typefaces faster.
  • Have a guideline to judge any typeface combination from any source, like Google Fonts, Adobe Fonts, your favorite foundry, Microsoft Office, or the fonts that have been on your hard drive for years.
  • Have a workflow to find harmonious matches.
  • Know what to pay attention to when looking at typefaces and pairing them.
  • Skim through type catalogs quicker, knowing what will and what won’t work.

This course is for you if …

  • You are a web, graphic, or UI designer, and want to have a few more tools in your typography belt.
  • You are advanced in your typographic skills. Meaning you practice it regularly, already took some courses, read some books on it, and can tell the difference between sans-serif, serif, and script fonts.
  • Are familiar with choosing typefaces, but struggle with finding good pairs.
  • You want to learn in a practical online course that’s oriented towards your needs as a digital designer.
  • You want to see results quickly and apply it right away in your next project.

Don’t take this course if …

  • You are a beginner in typography, and don’t have any experience in picking typefaces or setting them. If you are, here is some free content that should help you: How to Choose a Typeface
  • You want a strong focus on print. This course is aimed toward digital typography; however, the basic principles apply in print as well.
  • You’re looking for a guide on how to find good fonts; this course focuses on pairing them.
  • You expect this course to supplement practicing. It will give you new tools and guidelines, but eventually you’ll have to do the work 😉.

Enroll now

What’s included

  • Three 1½ hours live sessions via Zoom
  • Replay available
  • 5 Challenges
  • Downloadable slides and materials
  • One individual 30-min coaching call

Your time investment

  • For the live sessions (or replay): 1½ hours each
  • To complete the challenges: up to one hour (ideally after the session).

Dates of the live sessions

Day 1: May 30th
Day 2: June 1st
Day 3: June 3rd

Times

I’m still figuring out the best timing for you. It will be either 3 pm or 7 pm CEST. However, if these times don’t work for you, you will always be able to watch the replay.

Pairing Typefaces like a Pro – Online Course

With live sessions on May 30th, June 1st, and 3rd (replay available), 5 Challenges, slides & materials, 1 individual 30-min coaching call.

Introduction price

until May 20th (+ tax)

What you’ll need:

  • A free Figma account or Adobe Illustrator to do the challenges.
  • Zoom installed on your computer.
  • Questions? Shoot me a message (below)!